Taseko Mines New Prosperity Website

Is Taseko Mines' New Prosperity Medium the Message?

Taseko Mines has a new website for the "New Prosperity" Mine proposal. I reached it by clicking on a Google Ad from a Google Search page.

It's green and glossy, kind of like Enbridge's Gateway Pipeline videos and websites, although they really go overboard showing scenes like this:

The Taseko Code

What I really found interesting though is in the code of the site. I know this is geeky but look at the keywords Taseko is using to attract web searchers to their site:

meta name="description" content="Taseko mines, Taseko, prosperity mine, prosperity, Aboriginal mining, Aboriginal, Gold & copper mining, Gold mining, Copper mining Gold, Copper, mining British Columbia." 

Ok, it's probably easier to look at them this way:

New Prosperity's Keywords

• Taseko mines, 
• Taseko, 
• prosperity mine, 
• prosperity, 
• Aboriginal mining, 
• Aboriginal, 
• Gold & copper mining, 
• Gold mining, 
• Copper mining Gold, 
• Copper, 
• mining British Columbia

Note the use of "Aboriginal" and "Aboriginal Mining".  I suppose they are hoping that people searching for linkages between Aboriginal people and mining will find their site.

The site has discussions going on the mine, question and answer stuff. Below is a clip of some of the comments and responses:

The site also makes the claim that it is good for Aboriginal people:

I always find it interesting when one group claims it knows what is good for another. Commenters on the New Prosperity website state unequivocally that First Nations never even went there (ever) until the lake was stocked 20 years ago.

Everyone has a right to disagree with a mine like Taseko Mines' Prosperity project. And if it's your backyard you have even more of a say. If it's a spiritual place for you and your community, well no one can take that away or disavow it.